Which Surgeon Would You Hire
While in the emergency room clutching your chest, you’re presented with three heart surgeons. Your very existence is on the line and you have to choose one of the three to hire for your procedure. Before you make your selection you get to ask one question.
The question…”Why should I hire you to operate on me?”
Surgeon #1: “I’m a detail-oriented, team player with good listening skills and the ability to see the big picture.”
Surgeon #2: “I’m an award winning chef known for my knife skills. I have a variety of culinary certifications and an assortment of quality cutlery that’s sharp and ready to go. I’ve done more with roasts, but don’t worry. I can do this. ”
Surgeon #3: “Sir, you are having a heart attack and need an experienced surgeon to stabilize your heart, remove the obstruction, repair resulting damage and properly close the surgical site. I’ve been operating on hearts like yours for over a decade and have successfully navigated each step of the process. As proof, I have a long list of healthy and living patients to show for my efforts. I’m board certified, patient approved, competent & experienced in your very area of need and able to make my operating room available to you immediately.”
If those were your 3 options, which would you hire? I hope you’d pick Surgeon #3.
Guess what, the reasoning that led you to Surgeon #3 is the same reasoning employers use to choose their next employee and customers use to choose their next vendor. They, too, may feel their choice determines if their organizations live or die. When you’re selling yourself to employers and customers in their moment of need, which surgeon are you? If your argument isn’t as convincing as Surgeon #3 your chance of landing the job you want or the business you seek is DOA.
